Apple opens up! From features to platforms…

The 2016 Apple Worldwide Developers Conference (WWDC) in San Francisco has been a watershed thanks to Apple ‘opening up’ a number of its core services like Maps, Siri and iMessage that for a long time have been closed off.

The exciting news is that we have been lucky enough to attend this year’s WWDC and are looking forward to sharing a host of cutting-edge post-conference insight with you next Thursday (23 June 2016).

Some of the hottest topics up for discussion include:

  • The ‘lady’ and the revamp (Siri) – Apple introduced Siri five years ago and, at the time, it stood head and shoulders above anything else on the market. Siri remains some of Apple’s most valuable real estate and WWDC saw the announcement that this AI virtual assistant is now deeply embedded into all five key categories of Apple hardware: phones, smartwatches, tablets, laptops, and TVs.
  • ‘Mapping’ tomorrow – The Maps app has been redesigned and is now much cleaner and therefore makes it much easier for users to find what they’re looking for. Significantly, Maps is now also open to developers so e.g. when looking for directions users can now get a ride from Uber right in the app without having to go anywhere else.
  • Watch and learn! – Apple Watch’s OS3 user interface has been totally revamped and is now faster, making apps far more usable. It also features a control centre to adjust different settings as well as an SOS functionality.
  • The operating system formerly known as OSX is now called macOS Sierra! – A number of updates have been announced that are designed to promote continuity of user experience, including the ability to call up Siri, as well as an auto unlock feature – no more passwords!
  • Let’s play…code! WWDC also saw the launch of a ground-breaking new app that allows anyone to learn how to code and develop apps. As immedia CEO Anice Hassim writes directly from the conference; “Introduced by an impressive nine-year old on stage, Swift Playgrounds lets children or children at heart, learn to code on their iPads. Apple CEO Tim Cook said that he believed that code should be taught as a second language at schools and they were introducing Swift Playgrounds to help make it so. In the developing world and a country like South Africa, it has enormous potential to broaden the bell curve of kids who are learning to participate in the future.”

To unpack the significance of this and the other exciting developments with our team, direct from WWDC 2016, join us for our next immedia Open Night.

Date: Thursday, 23 June 2016
Time: 18:00 for 18:30
Venue: 1st floor eNCA building

Attendance is FREE but seats are limited so please fill out below to RSVP.

The aim of the immedia Open Night is to provide #SiliconBeach, Durban with a platform to learn from one another and become empowered within the post-PC space.

If you’ve got a new product or service to demo to the community at one of our upcoming events, let us know.