Despite a rapidly evolving post-PC marketplace, many clients continue to be distracted by the need to keep up with the Joneses and consider the image of their agency of choice, as opposed to its core competencies.
Here are the trends to look out for in 2012, as predicted by our founder and lead strategist, Anice. On the trailing edge, we’ll mark the final death of primetime, and on the leading edge – we’ll watch Africa take its place on the global app stage.
It is 3 am on 6 June 2011 in San Francisco, California. Down the road at Moscone Center, hundreds of pilgrims have been camped out on the sidewalk since around 8 pm yesterday.
Now that Rupert Murdoch has made the first foray into tablet publishing with the launch of The Daily iPad newspaper, immedia CEO Anice Hassim says there’s an angle many local commentators are neglecting.
A recent article in Newsweek magazine says the iPad will change the way you use computers, read books, and watch TV – as long as you’re willing to do it the Steve Jobs way…