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Saturday the 3rd April 2010 will forever be known as the day that the iPad changed the way we see the world. Given that it’s been described as the pet project of Apple founder Steve Jobs, and something he’s been working on for years, two of immedia’s most intrepid explorers Anice Hassim and Kishyr Ramdial set off for New York earlier this month. Despite the jet lag and the last bit of Northern hemisphere cold, they stood their ground and were among the lucky few who got their hands on the first models of this revolutionary device. In this issue, we chart their course and also delve deeper into why the iPad is going to change the way you use computers, read books, and watch TV.

P.S. Want to take the iPad out and see what it can really do? Please contact info@immedia.co.za to book your test drive and we’d be happy to give you ideas of where to stop along the way!

iPad test drive

@immediaza recently gave some of its clients a chance to test drive the brand new iPad that was launched in New York on the 3rd April. Needless to say that it received a rapturous response!



New iPad-friendly YFM site puts listeners in the drivers seat

The new @immediaza developed Yfm website is taking radio to the next online level by presenting users with a digital ‘dashboard’, resulting in the real time experience how, when and where they want it…

Developed by immedia the pioneering new www.yworld.co.za website is one of the first in the country to be fully compatible with the newly launched Apple iPad. Its several different modes, which include Dashboard, Social, News and Other ‘environments’. The site also successfully melds together the different worlds of the Yfm listener with the inclusion of a variety of new media channels such as Twitter and Facebook…
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Two geeks and an iPad

The launch of the iPad in 2010 was for immedia what the moon walk was for NASA in 1969…it changed everything! For this reason, two of immedia’s most intrepid explorers Head Strategist @anicehassim and Head of Research & Development @kishyr set off for New York earlier this month.

Despite extreme jet lag, the two stood their ground in the long, long, looong queue and were among the lucky few who got their hands on the first models of this “a truly magical and revolutionary device”.

Looking back at the experience Kishyr Ramdial says that one of the best parts of the trip was actually stepping into the 5th Avenue Apple Store once its doors opened at 9am… more »

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Newsweek’s take on the iPad

A recent article in Newsweek magazine says the iPad will change the way you use computers, read books, and watch TV – as long as you’re willing to do it the Steve Jobs way…

What’s the big deal about Apple’s iPad, currently arriving in stores on the biggest wave of hype since, well, Apple’s iPhone? The easy answer is that the iPad comes from Apple, and we always expect big things from Apple because it is run by Steve Jobs, whose California garage was the birthplace of the personal computer in 1976. Since then, Jobs has transformed computing by making machines people actually like to use.

He’s changed the movie business, buying Pixar and ushering in the era of computer animation, and he’s led a takeover of the music business with the iPod and the iTunes music store. Then came the iPhone, and even now, nearly three years after its introduction, no other phone comes close… more »


Durban – an alluring, dusky, sweaty African princess of cities.

In an article first published in AdVantage magazine’s February 2010 issue, immedia Head Strategist @anicehassim says that operating from the ‘primordial ooze’ of Durban makes for a hotbed of creativity and allows for a free style of thought and ingenuity that takes a company from good to great…

Look, let’s just come straight out and say it. Durban is an alluring, dusky, sweaty, African Princess of cities. While certain sections of society may persist in lovingly polishing their faded memory beads of the “Last Outpost of Empire” and “Natal Fever”, the reality is our cißty is a rude, bustling  AFRICAN metropolis.

People criticise us for being slow (as in special and as in well… slow), being poor, being hippy and casual – but what they don’t get, is that Durban has its own unique vibe that comes from being the only city that is a truly South African melting pot. Here Indian, Zulu and English fuse into a wild riot… more »