More Good News from the ‘Land of Apple’
One of the rather philosophical discussions we’re having in the office right now is the way in which Apple has reinvented the power of personal expression through its host of post-PC devices and their accompanying applications that allow consumers to truly represent themselves in a digital environment.
This dynamic, two-way relationship is something we tend to go on about but the bottom line is this richer experience is a key way for brands to enter the consumer consciousness in an entertaining and highly-personalised way.
In this issue, we take the debate one step further by focusing on the mobi site versus app debate and why we think it really is like comparing Apples (excuse the pun!) with oranges; or in our opinion, what works, with what doesn’t!
The App vs. Mobi Site Debate Gets Ugly – Well Actually… Just Realistic!
We’re often asked the question by clients why they should invest in an App when a mobi site will do just the same job. One such occasion arose recently when immedia held an App workshop at a large financial institution.
The big question around the table was why it should go for an App when a mobi site would be potentially far cheaper and less time consuming to develop…
Well that’s like asking: “would you like a peanut butter sandwich or a French baguette?” When mobi sites were first launched, they were seen as nifty versions of online content that mobile users could access and to a certain degree, interact with. From a brand perspective they offered consumers immediate access.
They were, however, far from perfect and as is often the case with digital, things changed…and fast! This means that the new generation of post-PC devices and the accompanying App phenomenon has created a completely different user experience. One of the most arresting things they allow for is the amplification of the power of personal expression to the nth degree, where users can bypass the usual clutter and navigate seamlessly and effortlessly to the heart of the matter i.e. do what they really wanted to do… read more
Apple is Art
Leading on from our previous story about Apps being a form of digital art, we profile Apple’s annual design awards competition, which aims to recognize applications that “set the standard for excellence” on Apple’s platforms.
Apple received a significant amount of criticism last year for its decision not to offer Apple Design Awards for Mac Operating System X applications, choosing instead to simply offer awards in iPad and iPhone categories. The move was apparently simply because Apple wasn’t prepared to begin showing off Mac OS X Lion at that time and thus focused the event primarily on iOS.
Mac developers will be glad to know that Apple has added Mac OS X applications back into the Apple Design Awards this year and is preparing to honour applications on both Mac OS X and iOS platforms. The catch is that applications must be included in the App Store by May 23rd in order to be eligible for an award.
A Meeting of the Minds
immedia will once again be represented in full force at this year’s Apple World Wide Developers Conference (WWDC) held in San Francisco from 6th to 10th June 2011.
The idea behind us attending this event is a week spent focusing on what drives Apple’s host of post-PC products – its iOS and MacOS X (operating systems). Evidence of the rapid increase in the popularity of this event is that this year all the tickets for the event were sold out in less than 12 hours. We’ll provide real-time updates from WWDC and will also be releasing a host of fascinating analysis and news pieces as they happen, which will be displayed in this newsletter and on our website. It’s going to be BIG!
News from the ‘Smart’ World – Toyota drives apps
Toyota is taking a page from its post-World War II Japanese roots by turning to a business philosophy known as kaizen, or fanatical focus on continuous improvement. Last summer, kaizen showed up in the company’s mobile app effort.
Toyota wanted to build a mobile shopping app that would let consumers window shop among its 16 types of vehicles with more than 130 colour options, find nearby dealers, and even take pictures of a vehicle identification number, or VIN, to get specific information about a car.
Toyota eventually delivered a mobile shopping app tuned for the iPhone, but then followed up with an Android app two weeks later and a BlackBerry app two weeks after that. Then Toyota added the VIN-photo feature to all three platforms. The car manufacturer is currently working on a tablet app that takes advantage of the iPad 2’s camera.
Did You Know?
A recent survey of more than 1 400 tablet computer users conducted by AdMob, the online advertising company that Google (GOOG) snatched away from Apple (AAPL) in 2009 has found that 1 in 3 choose iPad over TV and that 43% spend more time on their tablet computer than on their laptop or desktop PC.