Digitally positioning your agency

So March has come and gone, cementing our way into 2012. The year ahead at immedia is filled with many interesting prospects and we look forward to having you join us on this journey. This month, we’ve launched the Mount Edgecombe Estate website, had one of our developers join Vodacom in presenting App Dev to DUT students, and we ready ourselves for another round of App Dev Training, which you can read about in this issue. We also have our CEO, Anice Hassim share some insight into the role of agencies in our current digital age and we share a few highlights of our last highly successful Open Night.

Agencies – big, small you can have them all!

by Anice Hassim


Despite a rapidly evolving post-PC marketplace, many clients continue to be distracted by the need to keep up with the Joneses and consider the image of their agency of choice, as opposed to its core competencies.

Organisations expect that their existing agency will glide them effortlessly into the new, smart technological era, but need to understand that most traditional agencies have not yet made the transition from the old and embraced the new.

We now see the need for a new kind of agency – one that understands how to navigate the organisation through the fast-paced and ever-changing landscape. This agency works together with the client and its existing agencies in an effort for mutual learning, acting as one of the “pilot fish” that guide the organisation to its goals.

A key concept that clients need to understand is that post-PC strategy is about more than just how to use super cool devices. Communication platforms and engagement strategies in our digitally-enabled world need to support all marketing initiatives, both offline and online, and be truly multi-channel. Yet digital maturity is one area where brands and agencies are playing catch-up with consumer demand.

A digital devolution

Against this highly complex backdrop, the reality is that if any major vendor is going to have only one agency, they’re restricting themselves because a single agency, and especially the traditionally large agencies, simply cannot see everything… read more

Please note this article was originally commissioned by AdVantage magazine and is due to be published in its April 2012 issue.

Mount Edgecombe Estate goes digital


We’ve recently set up an information-based website for Mount Edgecombe Estate, increasing community awareness and interaction. This digital space provides estate members with community alerts that were previously only available via mail or telephonically.

The site allows for community members to be updated on upcoming events, local restaurants and establishments of interest as well as sporting activities. The site also includes property and classified sections, which allows residents to not only be well informed but also provides an avenue for community interaction.

The site also features a link for users from different parts of the estate to access the newsletter applicable to them at their convenience. Whilst creating a digital space for residents to access local events and places of interest, the site also has an extensive listing of service providers, simplifying the lives of all homeowners.

To view some of the features on this site, click here.

Opening our doors to the local dev community


Our highly anticipated February Open Night went off with a bang. Developers, designers, managers and students gathered at our head office to engage with one another and reinforce our view that KZN is a hotbed of talent. Last month we were lucky enough to have developers from outside immedia present with a great response from our crowd… read more


Inspiring KZN’s future developers


Following his recent triumph at the Vodacom App Star Challenge, our Head of Development, Kishyr Ramdial was recently approached by the Vodacom Developer Programme to be a guest speaker at their Student Chapter, at the Durban University of Technology.

Presenting to over 40 enthusiastic learners, Kishyr highlighted the future of App Dev training and the need for local developers to promote Durban’s potential. Well received by the students, this presentation proved that Durban not only has the ability to produce award-winning developers but also highlighted the incredible interest in App Dev, which is circulating within the local student community. The future looks promising for the South African development scene.

You should be reading…

Life or Death Decision-Making: What Businesses Can Learn from the Red Cross
Fast Company – Bob Frisch (16 March 2012)

…A particular disaster response is like a critical initiative, only at warp speed, and a vivid reminder that dependencies matter. The speed and compression with which the Red Cross team manages dependencies in a crisis–and the immediacy of the consequences–make it a particularly instructive example for companies, bringing into sharp focus management team issues that often get lost in the far slower business rhythms of many for-profit organisations… read more

The iPad is Unbeatable: Why Apple’s tablet competitors don’t stand a chance – and maybe never will
Slate – Farhad Manjoo (8 March 2012)

…there’s a good chance I’ll run out of superlatives to describe Apple’s tremendous, astonishing, stupendous, unbelievable emerging position in the tablet market. But I think the overkill is justified, as I worry that Apple’s rivals haven’t adequately taken stock of the potential disaster that lies ahead of them. Since the middle of 2010, when it became obvious that the then-new iPad would become a blockbuster, I’ve been sketching out two possible scenarios for the tablet market… read more

Entrepreneurs are Difficult at Best and Abrasive at Worst – Get Over It
TechCrunch – Ashkan Karbasfrooshan (10 March 2012)

The greatest entrepreneurs follow their gut and as a result are perceived as difficult at best and abrasive at worst. Most people who know me say I’m too diplomatic, but last week my advisor told me that someone asked him if I was “difficult”. His answer was “if Ash was difficult, I wouldn’t work with him… read more

Upcoming eventsGeek Patrol Coffee Catchup

Geek Patrol invites interested business leaders every month to touch base with them on the latest technical developments.

They also address the challenges which clients are facing in their work environments and assist them in managing as well as anticipating these dilemmas.

For info, email

App Dev Training

We’re hosting monthly 2-day App Dev Training sessions for anyone interested in learning how to create Smartphone and tablet apps, in Durban.


Tweets from the team

10:57 PM – 4 Mar 12

Failure is a choice. So is success.

09:11 AM – 14 Mar 12

Should You Send That Email?
Here’s A Flowchart For Deciding node/1669094
via @FastCoDesign

10:22 AM – 21 Mar 12

Human Rights Day. A day of thought and a moment to remember those that made this country an awesome place to live in. #proudlysa


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