The previous era of technology reduced people to a “number”, to a “resource”, to a “demographic”.
Today, we know we can do better. We know it in our hearts and souls even if we do not know exactly how.
Despite a rapidly evolving post-PC marketplace, many clients continue to be distracted by the need to keep up with the Joneses and consider the image of their agency of choice, as opposed to its core competencies.
This month has seen a sea of changes at immedia with a shift in management, accompanied by a number of other key strategic promotions and appointments within the company.
Now that Rupert Murdoch has made the first foray into tablet publishing with the launch of The Daily iPad newspaper, immedia CEO Anice Hassim says there’s an angle many local commentators are neglecting.
Somewhere between being different and expensive, Apple has become cool AND cheap. Reading and watching coverage of the Apple iPad and iPhone 4 launch in China last month, I couldn’t help being struck by what a difference a year made.