Why 2024 won’t be like 2024
“Flock” could go down in history as a seminal moment in technology, much as the most famous advert in the world, their “1984” Super Bowl ad did. It is an updating and
The Value of a Network: How brands can embrace the “intimacy economy”
The rapid pace of digital transformation has commoditised many aspects of our daily interactions, leading to the rise of a new trend: the intimacy economy. This shift has paved the
Business to Community: intimacy pays off
The rise of small social networks represents a transformative shift in how businesses can connect with their audiences. These networks form a decentralised, inverted mesh of trust,