Ambient Presence: Interruptive Marketing vs Integrated Marketing
There is a lot of attention paid to the changes in human behaviour driven by the digital revolution and the dynamics of the big social platforms, especially maximising the return o
From Big Social to Social-on-COMMUNITY
The Coming evolution of Social Tech (SoC tech) For over a decade, the digital landscape has been dominated by the behemoths of Big Social—platforms like Facebook, Instagram
Trust in Transition: How Broadcasters Can Thrive in the Digital Revolution
The once clear lines between traditional broadcasting and modern social platforms are becoming increasingly blurred. As the digital revolution transforms how we interact, consume c