The Community SmartPhone
What is the device that will manage trust, curate information and defend privacy for a community? Have a watch of Apple’s “Flock” ad, and how it positions the iPhone as
Ambience and the Brand – the building of Trans-Generational Trust using Social on Community (SoC)
As digital ecosystems continue to evolve, brands face a pivotal moment. Traditional models of consumer engagement, largely driven by centralised platforms and data extraction, are