Maintaining scalable Cloud Systems in times of Unanticipated Peaks
How Microsoft Azure’s scalability and elasticity allowed Fabrik to respond quickly to a rapidly escalating increase in community engagement during COVID-19. When immedia initially set out to build our Fabrik platform – a suite of ‘born-in-the-cloud’ audience engagement tools and workflows – our development team elected to adopt a cloud-first approach in its development, using […]
Smile 90.4FM becomes a trusted source for information in the midst of a global pandemic
As the scale and severity of the COVID-19 pandemic continues to escalate across the world, we are all being inundated with fake news and misinformation on social media and private groups, sending fear and panic rippling through communities who desperately need a reliable, credible source of news. Smile 90.4FM’s programming style of positivity and hope […]
Radio promotion wows through laser-focused digital strategy
A look at how YFM received over 1 million competition entries during a global pandemic, and what the station did differently during lockdown to cater for its young market over that period. Since March 2020, radio programming in South Africa has been dominated by all things Covid-19, and many broadcasting platforms found themselves having to […]
‘Crazy good!’ App boosts radio station’s reach and revenue
“It has been crazy,” says Tamie Mbombo with a huge grin. “You guys have put us way ahead in a race our competitors didn’t even know was being run in the first place!” Tamie is the head of Marketing and PR at Izwi LoMzansi, more commonly known as the Voice of South Africa, a community […]
Digital Transformation in Public Broadcasting
There are few local tech inventions that have received international attention, despite an abundance of successful South African tech stories. However, one South African innovation is changing this narrative. Fabrik, developed by SA company immedia, is being used by international public broadcasters to bring audiences into the digital and social revolution. Fabrik has totally transformed […]
A Different Time
When change comes, it comes fast. That opportunity that we thought we would ramp into is already here and real. In three months, we have flipped over from the Analogue past to the Digital future and there will be no going back. It's real right now. We were more right than we realised.
How the Coronavirus has tested our Fabrik platform
The Fabrik platform is being stressed as our clients fulfil their mission in servicing their audiences. The work they are doing, and by extension the work we are doing to support them, to enable them with platforms like Fabrik are saving lives.
Coronavirus and the South African response
It is the hardest thing of all, being kept away from your loved ones, but we need to be stoic about these measures. We are entering a period when our humanity will be felt keenly by all of us.
State of Disaster – Coronavirus and immedia response
We are going through necessary challenges of growth and maturing and the National State of Disaster will be a further test to us to navigate as a business.
