After an epic 16-hour flight from Dubai to San Francisco on the Airbus A380, a manic day exploring Silicon Valley and gallons of root beer later, the immedia team finally found themselves outside Moscone Centre this afternoon ready to register for Build 2015. The advertising banners are multi-storey in height and drape Moscone and the […]

20 years ago on 1 April I incorporated my first real business, icon summer which became immedia when merged with ECA back at the turn of the century. ECA itself was also incorporated on 1 April the same day.

Apple has recently updated devices and OS's and, after months of pontification, iOS7 and the iPhone 5s are now in consumers' hands, receiving positive reviews and adoption. But how do these updates relate to Apple's other moves and why didn't they release a low-priced iPhone? It is difficult to understand Apple's moves without understanding their actions in the context of the post-PC principles that shape this new future

Are you surrounded by talkers or doers when it comes to getting into the digital space? You may know the type that just sits there pontificating about this that or the other but when push comes to shove, doesn’t deliver the goods. We definitely know them; hell we’ve even had to work with them from time to time but immedia CEO Anice Hassim says it’s time to embrace a breath of fresh new digital air...