It's the start of a busy gadget season that usually kicks off with a frisson of excitement with a certain ‘fruit' company's music product refreshes. Last week, Apple sent out invitations that simply have a guitar with an Apple logo replacing the soundhole on it, inviting the media to a Stevenote this Wednesday, 1 September 2010.

In an article first published in AdVantage magazine’s February 2010 issue, immedia Head Strategist Anice Hassim says that operating from the ‘primordial ooze’ of Durban makes for a hotbed of creativity and allows for a free style of thought and ingenuity that takes a company from good to great...