Rebuilding Trust in the Digital Age: The Case for Public Social Infrastructure
In a world where social networks have become the new transmission towers of media, we are witnessing the erosion of trust and the rise of platforms that often operate without accou
The Community SmartPhone
What is the device that will manage trust, curate information and defend privacy for a community? Have a watch of Apple’s “Flock” ad, and how it positions the iPhone as
Ambience and the Brand – the building of Trans-Generational Trust using Social on Community (SoC)
As digital ecosystems continue to evolve, brands face a pivotal moment. Traditional models of consumer engagement, largely driven by centralised platforms and data extraction, are
Ambient Presence: Interruptive Marketing vs Integrated Marketing
There is a lot of attention paid to the changes in human behaviour driven by the digital revolution and the dynamics of the big social platforms, especially maximising the return o
From Big Social to Social-on-COMMUNITY
The Coming evolution of Social Tech (SoC tech) For over a decade, the digital landscape has been dominated by the behemoths of Big Social—platforms like Facebook, Instagram
Trust in Transition: How Broadcasters Can Thrive in the Digital Revolution
The once clear lines between traditional broadcasting and modern social platforms are becoming increasingly blurred. As the digital revolution transforms how we interact, consume c
Why 2024 won’t be like 2024
“Flock” could go down in history as a seminal moment in technology, much as the most famous advert in the world, their “1984” Super Bowl ad did. It is an updating and
The Value of a Network: How brands can embrace the “intimacy economy”
The rapid pace of digital transformation has commoditised many aspects of our daily interactions, leading to the rise of a new trend: the intimacy economy. This shift has paved the
Business to Community: intimacy pays off
The rise of small social networks represents a transformative shift in how businesses can connect with their audiences. These networks form a decentralised, inverted mesh of trust,
